BrownHEN interviewed Tom Gardner, Brown '90 and CEO of The Motley Fool, New York.
1. Tom, in a recent FORTUNE article, you discussed societal trends. How does an entrepreneur learn to recognize such trends?
I recommend three ways. First, ask questions, be curious. Get in touch with people, seek out leaders. Do what you are doing: contacting a CEO and asking for 15 minutes of his/her time. One needs to be disciplined and methodical about asking questions and insights on trends.
Second, listen and take good notes. File your notes online or in folders in a cabinet. Take note of what you’ve learned. The very act of note taking, of writing down new information and insights helps one learn.
Third, read. Read what’s on Amazon and Google. Read books and articles. Read about demographics. Read at least an article, a book or two by Peter Drucker, whose writing integrated many issues that are relevant to entrepreneurs: a company’s knowledge of its products and of the market, its mission, its values, and its entrepreneurial aspect.
What do you think of Drucker’s article, ‘Managing Oneself?’
Very insightful. I would also add that 90 per cent of what you do is not very impactful. It’s the 10 to 20 per cent that really makes a difference. So focus on what you do well and dedicate yourself to excelling in that area instead of starting with something that you have no competence in.
2) In your business you probably often get asked to do things you do not want to do. How does one gracefully say "No" to such requests?
Personally, I am inclined to say, “Yes” often. Before I became CEO in February 2007, I was a founder and a producer. My responsibilities were different then. As CEO, I push my direct reports to prioritize, delegate and focus on higher priorities. And it is okay to make mistakes. I prefer that they do not waste time on inconsequential things and doing them well. I prefer that they assume more responsibilities and make mistakes. I find that we need to be deliberate and intentional about our high priorities.
3) Do you have advice about being in partnership with a family member?
Recognize each individual’s strengths and weaknesses. Be as transparent as possible. The foundation is communications; you need to communicate frequently and clearly. Anyone interested in family-run businesses should read about the Nordstrom or the Mondavi family. One family could work together while the other fell apart.
4) The Motley Fool has a great many services and activities. How do you manage such a diverse portfolio?
Methodically. From our launch 13 years ago, we aimed to hire smarter and more talented people. In my experience, I have encountered egoism from MBA grads, who tend to hire people who can do it right, rather than hiring people who will challenge them. I believe one makes a better CEO if one allows criticism and debate. We have such talented individuals in our company that I could leave the day-to-day operations to my team and feel assured that everything will be running smoothly.
5) You are well known for your light-hearted (non-threatening) presentation of a serious subject. How do you keep your good-humor?
Having fun is so core to me. I discovered that I learn best when I am having fun. As someone who is curious, I am constantly engaged and learning. A piece of my mission is to challenge conventional wisdom. Classic cases for investors are to buy when it’s good and sell when it’s bad. They should go against human nature and do the reverse. But most people don’t. I learned that people tend to receive instructions (contrarian or conventional wisdom) better / easier when the teaching is infused with humor.
6) What are the top five qualities you would ascribe to an entrepreneur?
One, focus on building an ownership culture. In some of the greatest companies, people care very much about their organization’s wellbeing and performance. As people care about the house or the car they own, they care about their company because they have partial ownership.
Two, be passionate about what you are pursuing.
Three, be adaptive to change.
Four, focus on long-term.
Five, be disciplined. It usually takes 10 years to develop a high level of proficiency. This applies to mathematicians, violinists, chess players, etc. To acquire any kind of expertise, one needs to practice daily.
7) Does everybody in the organization get to wear a jester's cap?
(Laugh!) More people prefer to wear baseball caps with our fool’s logo, but we do have bell caps around the office.
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